Sunday, February 14, 2010

Peace of Mind? Priceless.

"What's the difference between your product and the one at the feed store?" How many times have I answered this question? Don't know. But in my mind, the answer lay in the words "product" and "service" and "solution".

When folks buy Invisible Fence® Brand, they are buying a product, service, and solution that’s guaranteed. When folks purchase off-the-shelf, they're buying product-only (well, OK, there's that ‘how-to’ DVD) and taking a gamble. I'm not sure of success rates, but I do know we replace fence-in-a-box products a lot.

There are many variables that determine success or failure. One is training. Containment training is far different than teaching "sit", "down"& "stay". That's why people marvel at what we do. There's a deer over yonder...your dog is in your yard...off leash...looking at it...wanting to chase it...but choosing not to. By working with him we've helped him believe it's not in his best interest. For many, this peace-of-mind is worth the investment.

I couldn't resist sharing this hilarious photo (staged, of course) of a pizza guy being greeted by an enthusiastic German Shepherd. Or maybe they're part of some Domino's relay race? We'll never know.

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